Manavgat Destinasyonunda Bulunan Beş Yıldızlı Otellerin Web Sitelerine Yönelik Bir İçerik Analizi (A Content Analysis Regarding the Websites of Five Star Hotels in Manavgat Destination)
Keywords:Hospitality industry, Guest experience, Online booking
As the use of the Internet continues to increase, websites have been serving as virtual gateways that inform, engage and attract visitors and can provide vital information about the hotels, their amenities, locations, room types, and services. In this article, a content analysis was conducted by analyzing the websites of 144 5-star hotels in Manavgat destination in Antalya between 01.01.2023 and 30.06.2023. Depending on the related literature research, 8 different themes were developed. The findings of the research have revealed that communication and transportation facilities are effectively included in hotel websites, visual contents of the business related to pre-sales marketing activities are used at an optimum level, and payment method is mostly provided by credit card and Turkish Lira. Moreover, it has been determined that the promotion of the destinations is used less than the promotion of the hotels. Finally, while businesses use social media applications effectively, online guestbooks and complaint forms are not offered on the majority of the websites. As a consequence, the efficient use of hotel websites is of great importance both for the success of the marketing activities and the convenience of the purchasing processes for the visitors.
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