Glamping İşletmeleri Ziyaretçi Yorumlarının İçerik Analizi: Tripadvisor Türkiye Örneği (Content Analysis of Glamping Establishments Visitor Reviews: The Example of Tripadvisor Türkiye)
Keywords:Glamping businesses, Alternative accommodation, Service quality, Perceived quality, Sustainable tourism
In recent years, the understanding of sustainability and sustainable tourism gains importance for both businesses and consumers. Tourists' orientation to environmentally friendly touristic businesses in natural life has also led to the development of glamping businesses, which is one of the alternative accommodation businesses. While tourists prefer alternative accommodation opportunities that are intertwined with nature, they also pay attention to service quality. This study was carried out with the aim of determining which features of the glamping establishments are prioritized in the service perceptions of the people staying at the glamping establishments in Türkiye. For this purpose, a content analysis was applied for a total of 519 visitor comments of glamping establishments in Türkiye on the Tripadvisor site. Content analysis was carried out using the MAXQDA 2020 program. According to the results, a total of 1945 coding was carried out. As a result of the research, four main codes and nineteen sub-codes were determined. The main codes and sub-codes are facility tangible amenities (food and beverage facilities, cleanliness/hygiene, facility physical accommodation facilities, in-facility amenities/landscaping, facility concept/decoration), facility intangible amenites (service quality, calmness/peace, hospitality, price-quality balance), comfort, facility atmosphere/environment, security), facility management approach (alternative activities, family and child-friendly hotel, pet-friendly hotel, on-site discounts/services included in the price, sustainable tourism practices/environmental sensitivity) and environmental amenities (natural amenities of the facilit
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